Research

I am interested in qualitative research on societal trends and analysis. I have previously conducted a study into the difference between refugee rehabilitation in Lahore vs Karachi, worked with the Gates Foundation to analyse the representation of women in top positions in Indian newsrooms, and worked on an analysis of how homestay owners reacted to Covid for IIM's entrepreneurship laboratory.

Demystifying Indian Publishing

BOUND’s INDUSTRY INSIGHTS

Authored an expansive research document on the state of Indian publishing today. Interviewed over 50 readers and writers, as well as various stakeholders across the publishing industry and beyong. 

What do you want to know about publishing in India?

  • The scope size of the industry?

  • What genres are people reading?

  • How does a story become a book?

  • What do editors look for in a manuscript?

  • How are books commissioned?

EAR TO THE GROUND: Bound’s Insights On Podcast Production In India

 

By Tara Khandelwal and Aishwarya Javalgekar

Exclusive tips and insights on what podcast creators and listeners are ACTUALLY looking for

  • The Indian podcast scene

  • How to start a high quality podcast?

  • Tips on how to grow and monetize your podcast

  • Inferences that won’t be available anywhere else

  • New opportunities in podcasting

       

Want to know more? Reach out to me at tarakhandelwal489@gmail.com

Researcher for IIM Kashipur's Entrepreneurship Lab under Professor Safal Batra